Frequently Asked Questions (FAQ) for Sponsors
Midday Memories connects your business with local charities, creating impactful events that show your commitment to the community. We also document everything—producing high-quality videos, photos, and blog content—so your brand gets recognized for making a difference.
You’ll get professionally produced content, including videos, photos, and blog posts, customized for your business. These assets are ready to be posted on your website, social media, and Google Business Profile to increase visibility and engagement.
Every event generates fresh content for your website, improving search engine rankings. You’ll also receive backlinks from charities, partner businesses, and local news sources, increasing referral traffic and online visibility.
Yes. Community involvement gives your sales team a compelling story to share with potential clients. Customers are more likely to trust and choose businesses that are visibly engaged in giving back.
Almost none. We handle everything—from organizing the charity event to producing all the marketing content. Your team can participate as much or as little as they’d like while still getting the full benefits.
Yes. You can select specific charities that align with your business values, or we can recommend opportunities based on your goals.
Your business will be tagged and mentioned in posts by charities, other sponsors, and community members, introducing your brand to entirely new audiences. Plus, we provide ready-to-post content to keep your social media active and engaging.
Unlike traditional sponsorships where your logo appears on a flyer, Midday Memories ensures your brand is deeply connected to the event. We tell a compelling story about your involvement, creating lasting online content that keeps working for you long after the event is over.
It can be either. You can sponsor a single event or commit to an ongoing partnership that keeps your business consistently engaged in the community throughout the year.
It can be either. You can sponsor a single event or commit to an ongoing partnership that keeps your business consistently engaged in the community throughout the year.
No. Midday Memories field trips are not fundraisers. Instead of raising money, your sponsorship directly funds unique, hands-on experiences for charity beneficiaries and volunteers, creating real impact in the community.
Your sponsorship funds two key areas:
Professional marketing content – We create videos, blog posts, and social media assets that showcase your community involvement, helping you inspire other businesses to do the same.
The field trip itself – Your contribution helps cover the cost of organizing and delivering an experiential event for the charity.
Midday Memories operates on a subscription basis because we believe in consistent, authentic community involvement. This program is designed for businesses that want to make a long-term impact, not just a one-time donation.
Your participation helps position your business as a community leader, reaching new audiences beyond your existing customer base. The event and content are shared by charities, fellow sponsors, venues, and entertainment companies—giving your brand exposure to people you might not normally reach.
Supporting local charities builds trust with customers and strengthens your reputation. When potential clients see your commitment to the community, it differentiates you from competitors. Plus, existing clients are more likely to stay loyal to businesses that actively give back.
When your business grows, it enables you to support more community initiatives. Strong, community-focused businesses create a cycle of giving that benefits both the local economy and charitable organizations in need.
Yes. Studies show that customers prefer to do business with companies that give back. Your community efforts create goodwill, improve customer retention, and help attract socially-conscious clients.
In the world of online marketing, links from other websites to yours are called Backlinks. Having other local websites link to yours is a great way for Google Search to understand that your website is a valuable resource to your online audience. It’s a vote of confidence from the other website. Best practices include reaching out to other local businesses and trying to post an article on their website that has a link back to yours. That’s why the time and effort to create backlinks is significant. The Midday Memories service creates a shared reason for participating businesses to link their websites to each other through the Field Trip blog post deliverable you get for each event. The blog posts have a “thank you to the other businesses involved in this field trip” section that includes links to the other businesses.
But, using practices banned by Google to get backlinks can hurt your presence in Google Search. Banned practices include paying money to have hundreds of low quality (computer generated) sites automatically link to your website. This banned practice is what most online articles are referencing when they warn about how you go about getting backlinks.
Great question! The non-video deliverables (blog posts, Facebook posts, etc) can be easily edited by your team to change the tone to match your brand. For the video deliverables (Facebook Reels, YouTube videos), just request the “Executive Edition Editing Package”. This swaps out the music for a more relaxing tone and removes some of the animation elements. If you go this route, we’d highly recommend sending in the Cameo Video of somebody on your team introducing the video. Something sort of heartfelt like, “We’re sharing this video because the charity featured is close to our hearts and we wanted to inspire you to help them and similar efforts in the community…”
People are more likely to buy from companies that give back
Finding: 87% of consumers would buy a product because a company advocates for an issue they care about.
Finding: Brands with a strong purpose see 4X more customer loyalty than those without one.
- Porter Novelli Purpose Tracker (2022)
- Finding: 73% of consumers say a company’s impact on the community influences their purchase decisions.
- Source: Porter Novelli Purpose Tracker
- Cone Communications CSR Study
- Finding: 87% of consumers would buy a product because a company advocates for an issue they care about.
- Source: Cone Communications Study
- Edelman Trust Barometer
- Finding: 81% of people say they must be able to trust a brand to do what is right in order to buy from them.
- Source: Edelman Trust Barometer
- Zeno Group’s “Strength of Purpose” Study
- Finding: Brands with a strong purpose see 4X more customer loyalty than those without one.
- Source: Zeno Group Strength of Purpose
- Gartner on Employee Preferences
- Finding: 65% of employees want to work for a company with a strong social purpose.
- Source: Gartner Report
- Harvard Business Review on CSR and B2B Sales
- Finding: Businesses integrating corporate social responsibility into their strategy tend to build stronger client relationships and attract high-value partnerships.
- Source: Harvard Business Review on CSR
- Deloitte Global Millennial Survey
- Finding: More than 75% of Millennials consider a company’s social impact before making a purchase.
- Source: Deloitte Global Millennial Survey
- Horizon Media Study
- Finding: 81% of Millennials expect brands to be socially responsible and support causes that align with their values.
- Source: Horizon Media Study
- Consumers Expect Businesses to Give Back
- A 2023 Porter Novelli Purpose Tracker found that 75% of consumers will choose, recommend, or switch to a brand that aligns with their values.
- Where to find it: Latest study.
- Social Responsibility Builds Trust and Sales
- The 2023 Edelman Trust Barometer reports that 63% of consumers buy or advocate for brands based on their societal impact.
- Where to find it: Latest report.
- Millennials and Gen Z Demand Corporate Responsibility
- The 2023 Deloitte Global Millennial and Gen Z Survey found that 75% of Millennials and Gen Zs research a company’s social impact before buying.
- Where to find it: Google “Deloitte Millennial Survey 2023 site:deloitte.com” for the most recent data.
Next Step: Book a no-obligation call
This is Mike, I’ll be walking you through the Midday Memories sponsor service on the call you’re about to book. My background is in sales. I’ve sold, and trained thousands of sales reps on how to sell things like health club memberships, advertising, consulting, roofs and websites. I don’t mention these to impress you, I mention them to impress upon you that this sponsorship service is unique in that it was built by a sales rep for sales reps.
Ideas on how to use this to win more deals
We’ll talk about how your team can use this in the real world—on sales calls, in proposals, even just to reconnect with past leads. No fluff. Just things that work.
A simple breakdown of how it works, from payment through deliverables
I’ll walk you through what sponsorship actually looks like—what we do, what you get, and how it fits into the way you’re already running your business.
Real examples of the content you’ll receive
I’ll show you what other businesses have gotten—photos, videos, blog posts—and how they’re using them to stand out online and in sales conversations.