Tag: Marketing
Don’t make this mistake when reposting your company’s social media
[Reading Time: 2 minutes] If you’re a sales rep or solopreneur, your personal social media and your company’s social media shouldn’t feel like separate planets. They should be working together, and honestly, they should make each other look better. The mistake I see a lot of people make is treating the company’s content like it’s…
How to Build an Elevator Speech That Connects
[Reading Time: 2 minutes] Your elevator speech isn’t just a pitch. It’s a bridge If you’re a sales rep or solopreneur trying to grow your business through referrals and real relationships, you need something better than a canned script or job title. You need something people remember, and want to repeat to someone else. I…
Your Website Still Thinks You’re a Beginner
[Reading Time: 2 minutes] The early days of running your own business are scrappy by nature — and so is the website you probably launched. Maybe you pulled together a few pages on Wix or Squarespace, grabbed a headshot you didn’t hate, and listed whatever services you were willing to offer at the time. But…
Having an “@gmail.com” Email Address is Killing Your St. Pete Small Business Brand
[Reading Time: 8 minutes] Branding is the invisible thread that connects your business to your customers. It includes your company’s image, logo, and even your email address. If you’re a small business owner in the St. Petersburg, FL area using a generic Gmail address, it might be time to rethink your approach. Let’s examine why…
Don’t Ask If—Ask Which
[Reading Time: < 1 minute] When you’re networking or working with prospects, one of the easiest ways to keep the conversation moving is to stop asking yes/no questions. Instead, use what we call a “which pitch.” The whole idea is that every question should have two good answers—both of which move things forward. So instead…
5 Tips for Mastering Tampa Bay Local SEO Marketing
[Reading Time: 2 minutes] In the Tampa Bay area, competition is tough, and being visible online can make or break a local business. Fortunately, focusing on local SEO is one of the most effective ways to attract nearby customers. Here’s how you can take practical steps to stand out in search results while keeping your…