If you’re a sales rep or solopreneur, your personal social media and your company’s social media shouldn’t feel like separate planets. They should be working together, and honestly, they should make each other look better.
The mistake I see a lot of people make is treating the company’s content like it’s sacred and untouchable. So when a new product post goes up, or an update about business hours gets published, they just hit “Share” from their personal account and leave it at that.
The problem is, that kind of post gets ignored. It feels generic. Even if it’s valuable, there’s no reason for your network to care. It doesn’t feel like it came from you.
So here’s what I recommend instead: if you’re going to share something from the company, add a little context. Add a little of your own voice to it. I do this all the time, and it’s the difference between “just another post” and something that starts a conversation.
Here’s how that might look:
- The company posts about a new product or service.
You repost it, and say: “I actually had a client last month who could’ve used this. Would’ve saved them time and budget.” - The company updates its hours or policy.
You repost, and add: “This change came directly from feedback in the field. Reps like me have been pushing for it because it helps our clients.” - The company shares a case study.
You say: “This reminds me of a project I just finished with a contractor in St. Pete. Same problem, same fix. These tools actually work.”
That kind of personal framing is what makes people stop scrolling. It sounds like a real person talking — not a brand broadcasting.
And here’s the other reason I like this approach: you get two hits of visibility.
Once from the company page.
Then again from your personal profile, where the people who already trust you are more likely to see it, like it, and remember it.
If you’re a solopreneur, this is a smart way to get more mileage out of the content you’re already creating for your business. You don’t have to reinvent it, just reframe it.
If you’re a sales rep, it’s how you stop sounding like a mouthpiece and start sounding like a trusted resource.
In the end, social media doesn’t have to be flashy. It doesn’t have to be daily. But it does have to sound like you, and it has to make people feel like you’re someone worth bringing into a conversation.
At Accent on Demand, we help businesses and reps build messaging and systems that make you easier to refer, and easier to remember. If your online presence is quiet, or scattered, or just doesn’t sound like you, we can help.
