Category: Marketing
Why Keyword Research is Essential for SEO Success
[Reading Time: 2 minutes] Why Keyword Research is Essential for SEO Success Keyword research is foundational to building a content strategy that connects with your audience. It helps identify the “SEO sweet spot,” the intersection between keywords that are achievable to rank for and those around which valuable content can be confidently created. Understanding this…
Marketing Mike Speaks at St. Pete Chamber’s Leads and Luminaries Aug 30
[Reading Time: 2 minutes] On August 30th, St. Pete business consultant Mike Martino—better known around town as “Marketing Mike”—will speak at the Chamber’s Leads and Luminaries gathering. The event kicks off at 3 PM, hosted at the St. Pete Chamber location. Mike brings more than 15 years of strategy and project leadership at Accent, a…
Marketing Mike Speaks at BNI Infinity Aug 30 Nova 535
[Reading Time: < 1 minute] On August 30th, local consultant Mike Martino—known by many in the community as “Marketing Mike”—will be speaking at BNI Infinity’s weekly gathering. The session starts at 7:30 AM, hosted at Nove 535, one of downtown St. Pete’s most recognized meeting spots for local business pros. Mike, a senior advisor with…
EDGE District invites Marketing Mike to Present
[Reading Time: < 1 minute] On August 30th, St. Petersburg’s own “Marketing Mike” is set to share his expertise with local business leaders at the EDGE District’s Insights Club Meeting. Hosted at the Green Bench Brewery at 3 PM. Marketing Mike, a seasoned business consultant at Accent, brings over 15 years of experience in marketing…
Fractional Marketing in St. Petersburg: A Strategic Business Approach
[Reading Time: 2 minutes] Two of the services we offer at Accent are fractional marketing executive services and fractional marketing. While everybody understands a “fractional executive” means a part-time person filling in a hole in the corporate leadership, fractional marketing is a thing of its own. Fractional marketing is the concept of hiring a company…
Marketing – Mike shares face to face networking tip: Be Memorable
[Reading Time: 3 minutes] When networking at face-to-face events, you need to have a plan in place on what you’re trying to achieve. In the distant past, people would try to shake hands and get as many business cards as possible; with the goal of following up at a later date. Most current in-person networking…