Author: Mike Martino
Don’t Ask If—Ask Which
[Reading Time: < 1 minute] When you’re networking or working with prospects, one of the easiest ways to keep the conversation moving is to stop asking yes/no questions. Instead, use what we call a “which pitch.” The whole idea is that every question should have two good answers—both of which move things forward. So instead…
What is selling?
[Reading Time: < 1 minute] At Accent on Demand, we spend a lot of time helping client sales reps figure out how to actually sell. Sometimes that’s a solo founder trying to get traction, sometimes it’s a room full of reps with targets to hit. Either way, we’re not big on the old-school sales routines…
Stop Re-Typing Your Info: The Shortcut Every Networker Should Use
[Reading Time: 2 minutes] When you’re trying to connect with clients, partners, or even old colleagues, time gets eaten up faster than you think. One thing that used to slow me down was typing out the same basic info over and over. If that sounds familiar, there’s a simple fix that saves a ton of…
Why Most B2B Websites Don’t Convert (and How to Spot the Problem in 15 Minutes)
[Reading Time: 2 minutes] If you’re getting decent traffic to your B2B website but the leads aren’t following, it’s not always your ads. Nine times out of ten, the issue is the user journey — not the channel. Most companies never audit it. Or if they do, it’s a design critique, not a functional walkthrough.…
How to Preserve Permission When a Deal Stalls
[Reading Time: 2 minutes] When a deal slows down or hits a pause, it’s easy to mentally file it under “probably not happening.” And sure — some deals really do fade out. But others just need time, and the biggest mistake you can make is stepping away without leaving the door open. If the conversation…
Solo, Not Isolated
[Reading Time: < 1 minute] Working solo doesn’t have to mean working in a vacuum. There’s a big difference between being independent and feeling isolated — especially for folks who are in that in-between space: too lean to staff up, too experienced to need hand-holding. Here’s how to stay grounded when it’s just you:
Supporting Parc Center for Disabilities: Impact Through Community & Connection
[Reading Time: 3 minutes] At Accent on Demand, we believe great marketing isn’t just about reaching customers—it’s about building relationships, creating meaningful experiences, and making a real impact. That’s why we were honored to sponsor a special field trip for Parc Center for Disabilities, an organization that has been empowering individuals with intellectual and developmental…
Mastering Keyword Research: A Step-by-Step Guide
[Reading Time: 2 minutes] Effective keyword research forms the backbone of a strong SEO strategy. By understanding your audience’s search habits and aligning your content to meet their needs, you can drive targeted traffic to your site. Here’s a practical guide to get started: Step 1: Create Relevant Topic Buckets Start by listing broad topics…
Fine-Tuning Your Keywords: A Step-by-Step Guide
[Reading Time: 2 minutes] Crafting a robust keyword list is a critical component of any successful SEO strategy. It’s not just about compiling keywords—it’s about narrowing them down to the most impactful options that align with your goals. Here’s how to do it effectively: Step 1: Use Google Keyword Planner to Refine Your List Google…